Media Analyst

Digital Media Analyst (Analytics)
PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gamingamong many moreis seeking a full-time Media Analyst.
With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.
We are looking for a new member on our in-house media team. In this position, you will work alongside our other team members, media planners and account executives. This position requires the ability to collect, organize and analyze data while understanding the impact of results, spotting trends and communicating with internal team members.
Background Needed
  • BA or BS in business, marketing, economics, statistics or a related field.
  • Minimum 1 year professional experience requiring proficiency in Microsoft applications
  • Excellent knowledge in Excel including but not limited to formulas, pivot tables, graphs and vlookups.
  • Minimum 1 year experience requiring the ability to present complex data to peers and / or clients.
  • Ideal candidate would have specific experience in working with digital advertising, including display, video, social, mobile campaigns and Search Engine Marketing.
  • Knowledge of Google Analytics and Adobe Analytics suite of tools, and in working with ad serving systems such as DoubleClick is preferred.
  • Experience in media planning and buying a plus.
Analytic and Technical Skills
Demonstrated capacity to...
  • Read graphs and charts, along with the ability to analyze large sheets of data.
  • Identify trends in data.
  • Apply tools for statistical analysis and modeling.
  • Use standard office tools (spreadsheets and presentation software) as well as advanced reporting and visualization software to create clear and compelling graphs and data maps.
  • Identify strategic solutions and communicate them to a non-technical audience.
  • Extract and move data as needed among ad servers, online analytics tools, and self-developed databases, including the use of automated API calls.
  • Understand performance metrics for advertising and landing pages and how they relate to campaign and client objectives.
Personal Skills
  • Strong organizational and project management skills with the ability to work both independently and as part of a team on multiple projects.
  • Strong interpersonal, written, and oral communication skills.
  • Strong attention to detail.
  • Ability to take initiative in solving team problems.
  • Sense of urgency in responding promptly to client and internal requests.
  • Strong interest in learning about digital media and advancing knowledge in data analysis.
Job Responsibilities
  • Compile and analyze performance reports for online media campaigns on a regular basis.
  • Review and communicate campaign performance regularly, providing written and graphic reports and verbal updates to client and team.
  • Assist with trafficking, optimization of multiple campaigns through in-depth retrieval, evaluation and analysis of client results, making strategic recommendations for improvements.
  • Collaborate with clients and internal team to understand client objectives and measurements for success.
  • Be proactive and creative in the development of client solutions.
  • Work towards improving the level of sophistication, accuracy, validity and creativity of clients digital measurement strategies.
  • Work closely with internal team members from Media, Social, Account, Creative teams to meet tight deadlines.
Job Type: Full-time
Job Location: Burbank, CA
Required education: Bachelor's
Required experience:Online media data analysis or ad operations: 1 year
While performing the duties of this job, you'll be frequently be sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.
Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability or genetics.
For more information about the company, please visit

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