Senior Copywriter

Senior Copywriter
Looking for a dynamic, strategic senior-level copywriter to help us create persuasive marketing content for a world-class health care organization
Job title: Senior copywriter
Reports to Assistant Managing Editor, Marketing Content
Job type: Full-time position; exempt
Position will remain posted until filled.
Position summary:
Are you a great writer looking to join a team of your peers at a stable yet innovative organization? We-re looking for bold, strategic marketing writers skilled at creating persuasive content that engages both consumers and businesses.
You-ll work closely with a talented creative group, collaborating with other writers, editors, and graphic designers. Projects span a variety of digital and print formats (Web, emails, light social, ebooks, brochures) and types (sales tools, content strategy, strategic marketing plans). A mix of consumer and B2B marketing experience is preferred.
Kaiser Permanente is a national health care leader and not-for-profit health plan. We recently ranked number 1 on DiversityInc-s 2016 Top 50 Companies for Diversity list.
What you bring to the table:
- Create benefit-driven content for a consumer audience (members and prospects) and a business audience (brokers and employers)
- Ensure the end user perspective - whether consumer or business customer - drives all creative decisions and initiatives
- Translate complicated ideas into easy-to-understand content
- Seamlessly incorporate data to provide credible proof for claims
- Think visually and translate content into graphics (infographics)
- Set and meet deadlines in a busy, fast-paced department
Preferred Essential skills
- Web experience a necessity, journalism background a plus
- Experience working openly and collaboratively as well as independently
- Proven ability to strategically consult and effectively manage business partners, stakeholders, and fellow creatives
- Experience managing projects from ideation through delivery
- Impeccable attention to detail, and strong creative, analytical, and communication skills
- Curiosity, adaptability, and good judgment
- Ability to develop strong relationships across roles, departments, and locations
- Medium to advanced skills in Word, Excel, and PowerPoint
Basic Qualifications:
- Bachelor's degree and minimum two (2) years of work experience.
- Bachelor's degree in related field, OR four (4) years of experience in a directly related field.
- High School Diploma or General Education Development (GED) required.
License, Certification, Registration
- N/A
Additional Requirements:
- Working knowledge of policies, practices and systems.
- Frequent use and general knowledge of industry practices, techniques, and standards.
- General application of concepts and principles.
- Full use and application of standard principles, theories, concepts, and techniques.
- Must be able to work in a Labor/Management Partnership environment.
Preferred Qualifications:
- Bachelor's degree and two (2) years of experience, OR a master's degree preferred.
- Knowledge of health care industry preferred.
- Familiarity with Kaiser Permanente health care system preferred.
COMPANY Kaiser Permanente TITLE Senior Copywriter LOCATION Burbank, CA REQNUMBER 590841
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.

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